Sara Wein is a digital native with eleven years of strategy, account management and senior leadership experience. Her career spans pre-IPO ivillage.com and Organic, Inc. and leading integrated agencies Y&R and G2 Interactive, where she served as VP, Account Director.
Sara advises Fortune 500s, online pioneers and blue-chip brands on a comprehensive range of digital initiatives that span from strategy to execution. She has created business models and developed value propsitions for web site relaunches. She has been involved with numerous initiatives including: promotions, sponsorships, online advertising, CRM, lead generation and mobile initiatives. Sara successfully manages in-house and external partners to ensure successful implementation and optimization of these programs.
Select clients have included Allergan, Amazon.com, Church & Dwight, Dean Foods, J.M. Smucker, Gerber Products Company, Kmart, Liz Claiborne, Novartis, Procter & Gamble, Liz Claiborne and Tommy Hilfiger, Verizon (Bell-Atlantic).
Sara holds a B.A. from Smith College and a M.S. in Integrated Marketing from New York University where she was the recipient of the Lester Wunderman Prize, for the best business plan for a new online business. She has had speaking engagements for Advertising Women of New York and New York University.